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 In Careers, Real Estate Blog

Position: Marketing Manager

Overview: The Kilner Group is seeking a highly competent individual to fulfill the role of Marketing Manager. The ideal candidate will be of extremely high character, integrity, talent and drive. The Marketing Manager will play a pivotal role in The Kilner Group’s desire to triple market share within the next two years. This role will work closely with the executive team to oversee a campaign to increase referrals and repeat business from our existing customer base while also overseeing a productive sales funnel of new prospects.

Responsibilities

  • Nurture The Kilner Group’s existing customer database via a repeatable multi-channel touch campaign
  • Organize and promote the Kilner Group’s four annual anchor events
  • Update and maintain the company’s website and social media profiles
  • Post daily content to Facebook, Instagram, LinkedIn and Google Business profiles
  • Oversee paid advertising campaigns on Facebook and maintain all ‘cold lead’ sales funnels and drip campaigns to cold leads
  • Continually innovate and refine The Kilner Group’s marketing of and around property listings
  • Maintain strong, long lasting relationships with builder sales reps and division managers
  • Oversee builder media accounts, including email templates, co-marketing initiatives, and model home multimedia
  • Work with agents on the development of sales presentations and promotional materials
  • Maintain the integrity and character of The Kilner Group brand in all marketing channels
  • Continue to develop the voice and tone of The Kilner Group brand in all marketing channels to reflect our Core Values

What We’re Looking For

Required:

  • Strong identification with the Core Values of The Kilner Group
  • Proven work or internship experience
  • Strong written and verbal communication skills

Preferred:

  • BA/BS Degree in Business, Marketing, Sales or related field
  • Real estate sales or marketing experience a plus
  • Experience with simple design software (ie Canva)
  • Experience with Google’s suite of productivity tools (Docs, Sheets, Slides, etc)
  • Implementation of Search Engine Optimization on WordPress
  • Experience with Prezi or Readymag presentation software
  • Experience with email marketing platforms (ie. Mailchimp)

Application Requirements

To be considered for this position, please send an email with ‘Director of Marketing’ in the subject line to michael@kilnergroup.com that includes the following:

  • A copy of your resume in .pdf format
  • The names and contact info of three work and/or character references
  • A one page writing sample in .pdf format.
  • A sample of an original, 5-slide sales presentation for a real or fictional product or service in Prezi, PowerPoint or Google Slides format.
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